
Every year hundreds of people pass the NFLPA Certification Exam.
Most never sign a client.
Not because they aren't smart.
Not because they don't understand contracts.
Because nobody teaches recruiting.
For over 30 years, NFL agents have learned recruiting through trial and error.
Many spend:
This apprenticeship shortens the learning curve.
Learn what works.
Avoid what doesn't.
Become a Football Agent Apprentice and learn the techniques and strategies hundreds of veteran agents have learned the hard way.
NEXT START DATE: February 23
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Ric Serritella
Dr Lynn LashbrookNew NFLPA-Certified Agents: You passed the exam but haven't signed your first client.
Established Agents Without a Consistent Pipeline: You have experience but want a more organized recruiting process.
Future NFLPA Agents: You want to prepare for the business of recruiting while working toward certification.
SMWW Agent Advisors: You're ready to move from networking and education into more active recruiting and relationship-building.
Football Scouts and Agency Professionals: You want to better understand player representation and the business side of recruiting.
NFLPA certification and compliance with applicable regulations are required before recruiting or representing players in activities restricted to certified agents.
What athletes and families really want from an agent.
How much should you spend?
How little is too little?
How much is too much?
How NIL impacts recruiting today.
Senior Bowl
Shrine Bowl
Hula Bowl
College Gridiron Showcase
American Bowl
How agents create value during draft season.
The fastest way many agents land their first NFL client.
Dr. Willie Earl Fowler, PhD, JD, NFLPA-Certified Agent: "Ric provides invaluable recruiting strategies, industry contacts, and hands-on opportunities that you simply can't get anywhere else."
Leotora Watson, Gifts and Talents Agency / SMWW Agent Advisor: "This apprenticeship is helping me become a better agent by teaching me how to identify talent, build relationships, and create opportunities for athletes."
Edwin Piner, NFLPA-Certified Agent: "Thanks to Ric's recruiting strategies, we signed a three-star defensive tackle with 13 scholarship offers and built a stronger pipeline of prospects."
| Week 1: Advanced Intro To SMWW Agent Apprenticeship | Week 2: Recruiting: Regional vs National | Week 3: Art of the Deal (A.B.C): Recruiting Tactics | Week 4: NIL: The Ever-Evolving World of Name, Image & Likeness |
| Week 5: Percentage Points & Marketing Deals: The Loophole | Week 6: Media Strategy: Does It Really Work? | Week 7: Resources: How Do I Gain An Edge? | Week 8: Recruiting Techniques That Inspire |
| Week 9: Trainers: The Cost of Doing Business | Week 10: The All-Star Game Process: How To Navigate The Process | Week 11: Combine vs Non-Combine Invite: Management Approach | Week 12: Value of A Pro Day & UDFA Process: A Play-By-Play Manual |
| Week 13: Agent Calendar: How To Manage Expectations | Week 14: Special Guest Insights & Perspective | Week 15: Goals & Vision: Establishing The Blueprint | Week 16: Roundtable Discussion: Prepare For Every Scenario |
This is not a webinar.
This is not a prerecorded course.
This is a hands-on apprenticeship with direct access to Ric Serritella.
Enrollment is capped at 20 participants.

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THREE MONTHLY PAYMENTS OF $650
Or a single payment of $1,950 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1950 Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
![]() Prerequisites: Must be 18 or older to participate and have a passion for sports.
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Your Mentor: Ric Serritella
Founder, NFL Draft Bible
Ric Serritella has spent more than 22 years immersed in football scouting, talent evaluation and the NFL Draft process.
His background includes the NFL Combine, college Pro Days, All-Star Games, NFL workouts and football media.
His work has appeared across major outlets, including ESPN, CBS Sports, Sports Illustrated, USA Today and NBC Sports.
More importantly, Ric understands the decisions that shape an athlete's professional future.
He knows how players are evaluated, what families care about and why some agents consistently build relationships while others struggle to get started.
In this apprenticeship, he shares that knowledge directly with you.
You won't just learn what successful agents do. You'll work on how to put those methods into practice yourself.